{"title":"Santos Mods","description":"","products":[{"product_id":"aviator-black","title":"Aviator | Black","description":"\u003cp\u003eSquare case. Black dial. Exposed bezel screws. The original gentleman's pilot watch from over a century ago, still looking exactly right today. The watch designed for an early aviator that ended up on the wrists of presidents, celebrities, and now, people like us.\u003c\/p\u003e\n\u003cp\u003eA customer in Paris bought this as his first square watch. He told me he'd worn round watches his entire life and decided it was time to try something different. He picked the all-black version because it felt like the most modern interpretation of a classic design. He sent me a photo a week later, wearing it with a black turtleneck and a coffee. He said he understood why people loved square watches now. There's no going back!\u003c\/p\u003e\n\u003cp\u003eThe square case with exposed screws is what makes this design instantly recognisable. The black dial gives it that modern stealth feel without losing the historic roots. The roman numerals are clean and classic and the whole watch sits on the wrist in a way that round watches can't replicate.\u003c\/p\u003e\n\u003cp\u003eGenuine Japanese automatic movement, sapphire crystal, full steel construction. \u003cstrong\u003eThe original sells for around $7,200 retail. Ours is the version that lets you try the square watch life without committing financially.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Regent Mods","offers":[{"title":"Default Title","offer_id":47589269766380,"sku":null,"price":380.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0764\/6865\/0220\/files\/Aviator_Black_1.jpg?v=1777621255"},{"product_id":"aviator-green","title":"Aviator | Green","description":"\u003cp\u003e\u003cstrong\u003eThis beautiful green dial is the version that takes the classic gentleman's pilot watch and adds the colour that's been quietly dominating modern watchmaking.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eI added the green dial because customers kept asking about it. The original brand released a green dial version that immediately became hard to find. People wanted the look without the chase. So I sourced the green dials from my supplier and made them available. A customer in Amsterdam bought the first one off the line. He told me it became his everyday watch within a week.\u003c\/p\u003e\n\u003cp\u003eThe vibrant green dial against the polished steel case creates a warm, slightly vintage aesthetic. The roman numerals stay readable against the green. The exposed screw bezel grounds the watch in its century-long heritage. It's classic and modern at the same time.\u003c\/p\u003e\n\u003cp\u003eGenuine Japanese automatic movement, sapphire crystal, polished steel case with a sturdy metal strap. \u003cstrong\u003eThe original green dial version sells around $7,700. Ours is the version that lets you wear the colour that's currently defining modern watch trends without the resale market premium.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Regent Mods","offers":[{"title":"Default Title","offer_id":47589272420588,"sku":null,"price":380.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0764\/6865\/0220\/files\/Aviator_Green_1.jpg?v=1777621254"},{"product_id":"aviator-brown","title":"Aviator | Brown","description":"\u003cp\u003e\u003cstrong\u003eThe warmer, more vintage version of the iconic gentleman's pilot watch. The one that pairs perfectly with leather, denim, and afternoon coffee.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA customer in Buenos Aires bought this and told me it was his \"writing watch.\" He said he'd started a novel and wanted a specific watch to wear when he was working on it. The brown dial pilot watch became his ritual! Every morning, with coffee, at his desk, working on the manuscript. He sent me a photo of the watch sitting next to his typewriter. It looked like a scene from another era.\u003c\/p\u003e\n\u003cp\u003eThe brown dial picks up warmth in every light condition. Sometimes it looks rich coffee, sometimes almost burgundy. The roman numerals and hands maintain the classic pilot watch aesthetic. The whole watch feels like it belongs in a wood-panelled study.\u003c\/p\u003e\n\u003cp\u003eGenuine Japanese automatic movement, sapphire crystal, full steel construction. \u003cstrong\u003eThe original sells around $7,200. Ours is the version that lets you have your writing watch (or your coffee watch, or your weekend watch) without the financial commitment that takes the joy out of wearing it.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Regent Mods","offers":[{"title":"Default Title","offer_id":47589272518892,"sku":null,"price":380.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0764\/6865\/0220\/files\/Aviator_Brown_1.jpg?v=1777621280"},{"product_id":"aviator-two-toned","title":"Aviator | Two-Toned","description":"\u003cp\u003e\u003cstrong\u003eWho doesnt love a two-toned watch? It takes the classic gentleman's pilot watch and warms it up with gold accents. The one that bridges casual and formal effortlessly.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA customer in Mexico City bought this for his father's birthday. He told me his father had always admired luxury watches but never bought himself one. The two-tone pilot watch was his way of giving his father something special without going overboard. He sent me a photo of his father wearing it at the birthday dinner. The pride in his eyes was visible even through the photo, and i felt it through the screen...!\u003c\/p\u003e\n\u003cp\u003eThe two-tone construction adds warmth without being flashy. The steel keeps it grounded, the gold adds personality. The square case shape and exposed screws maintain the classic pilot watch DNA. The two-tone bracelet completes the formal-casual versatility.\u003c\/p\u003e\n\u003cp\u003eGenuine Japanese automatic movement, sapphire crystal, two-tone steel and PVD gold finish. \u003cstrong\u003eThe original two-tone version sells around $10,800. Ours is the version that lets you give a meaningful gift without spending what most people make in a month.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Regent Mods","offers":[{"title":"Default Title","offer_id":47589273600236,"sku":null,"price":380.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0764\/6865\/0220\/files\/Aviator_2_Toned_1.jpg?v=1777621255"},{"product_id":"aviator-fuck-9-5","title":"Aviator | Fuck 9-5","description":"\u003cp\u003eI added this dial because I wanted one for myself. That's the honest truth. I was sitting at my desk one Tuesday afternoon, staring at a spreadsheet, and I thought to myself if I'm going to wear something on my wrist all day, it might as well say something I actually mean.\u003c\/p\u003e\n\u003cp\u003e\"Fuck 9-5\" isn't a brand statement, but a personal one. I built this business because I didn't want to spend my life in fluorescent lighting waiting for Friday. Maybe you're already out. Maybe you're planning your exit. Maybe you're just having one of those days where the words on the dial say what you're not allowed to say in the meeting.\u003c\/p\u003e\n\u003cp\u003eEither way, this watch is for you.\u003c\/p\u003e\n\u003cp\u003eIt's the same square case the gentleman's brand made famous over a century ago... clean lines, exposed screws, that distinctive shape that works with a suit and a t-shirt. Genuine Japanese automatic movement. Sapphire crystal. The \"fuck 9-5\" sits where the boring text usually goes, and somehow it makes the whole watch feel honest in a way the original never did.\u003c\/p\u003e\n\u003cp\u003eWear it to the job you're about to quit. Or the one you already did.\u003c\/p\u003e","brand":"Regent Mods","offers":[{"title":"Default Title","offer_id":47589279465708,"sku":null,"price":380.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0764\/6865\/0220\/files\/Aviator_Fuck_1.jpg?v=1777621255"},{"product_id":"aviator-stealth","title":"Aviator | Stealth","description":"\u003cp\u003e\u003cstrong\u003eAll black, everything black! The version that takes the classic gentleman's pilot watch and removes every distraction. Pure form, pure stealth.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA customer in Tokyo bought this as his \"everything watch.\" He told me he'd been searching for a single watch that could work with every outfit, every occasion, every situation. The all-black version of the iconic pilot watch was his answer. He sent me a photo of it on his wrist with a tuxedo and another with a hoodie. Same watch, completely different vibes, both perfect.\u003c\/p\u003e\n\u003cp\u003eThe all-black design strips away everything except the essentials. The square case shape is still unmistakable. The roman numerals are still readable. The exposed screws still tell you exactly which watch this references. But the colour palette removes any distraction. It's a watch that lets the design speak quietly.\u003c\/p\u003e\n\u003cp\u003eGenuine Japanese automatic movement, sapphire crystal, full steel construction with PVD black finish. \u003cstrong\u003eThe original all-black version sells around $8,600. Ours is the version that lets you have one watch for every occasion without paying for separate watches for different moods.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Regent Mods","offers":[{"title":"Default Title","offer_id":47589281890540,"sku":null,"price":380.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0764\/6865\/0220\/files\/Aviator_Stealth_1.jpg?v=1777621290"},{"product_id":"aviator-white","title":"Aviator | White","description":"\u003cp\u003e\u003cstrong\u003eThis is the most classic version of the iconic pilot watch design. The one that's been in production for over a century and still looks fresh AF!\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA customer in Boston bought this for his wedding day. He told me he wanted a watch that would look timeless in his wedding photos... something his grandkids could see and not date the photo by the watch alone. The white dial pilot watch was perfect. Clean, classic, and most importantly, unmistakable. He sent me a photo from the ceremony. The watch sat just below his cuff, perfect against the white shirt.\u003c\/p\u003e\n\u003cp\u003eThe white dial with the roman numerals and exposed screw bezel is the original gentleman's pilot watch. There's a reason this design has barely changed in over a hundred years, because it's damn near perfect. The square case proportions work on any wrist. The blue hands add just enough colour to keep it interesting. The leather strap completes the classic look.\u003c\/p\u003e\n\u003cp\u003eGenuine Japanese automatic movement, sapphire crystal, and a full steel case. \u003cstrong\u003eThe original sells around $7,200. Ours is the version that lets you wear a piece of horological history without selling a piece of yourself to afford it.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Regent Mods","offers":[{"title":"Default Title","offer_id":47589282021612,"sku":null,"price":380.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0764\/6865\/0220\/files\/Aviator_White_1.jpg?v=1777621318"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0764\/6865\/0220\/collections\/Seiko_Santos_Mod_1.jpg?v=1775975737","url":"https:\/\/regentmods.com\/collections\/santos-mods.oembed","provider":"Regent Mods","version":"1.0","type":"link"}